Odido is a new brand resulting from the merger of Tele 2, Ben and T-mobile. Code d’azur was asked to create a digital brand experience for this new human focussed proposition. My role was to establish a motion system for our digital touch points. However it soon became clear we needed to think about motion holistically across the entire brand.
Role
Motion lead
Digital Motion design
team
Vincent Venema — Creative Director
Rob Wienk — Motion designer
Rob Stroom — UI Motion designer
This idea came from the glow (living gradient), a pillar of the identity. We imagined the glow as a cloud. Inside were millions of balls colliding with one another; connecting. As they connected there energy would pass from one to another. This gave us the properties of connection, energy and playfulness. We a likened this energy/behaviour to that of ‘superball rubber’. However there was nothing to stop the connections so we introduced a second element ‘water’. This allowed us to imagine the energy trapped in a viscous fluid. The interaction of these two properties we called ‘Pop and flow’. These pop and flow moments permeate every facet of the Odido identity, from interfaces to idents.
early experiments
What is the Glow made of?
pop and flow
moment of connection + Cascade
UI connections
Within UI Physical connections, can play out within an element, or between separate elements.
components
Guidelines
