Alice is a transformation agency. At the core of this new company is the belief that transformation requires purposeful play: ‘Serious Play’. The challenge was to present this playful personality within a deliberately serious brand. Together with Alice I reached into the rabbit hole to create an experience where not everything is as it seems.
Role
Motion lead
Design lead
team
Paul Woods — creative DirectION
Nicole kwan Leighton — project management
BErt Vermiere — Development
Christian Titze — Strategy
With a restrained aesthetic the playfulness needed to come through in the interactions. We found our groove in a climate of the unexpected. To achieve this we played with scale and physics to give components unexpected properties and we used 3D transitions to allude to an alternative dimension. Finesse was critical, every interaction needed to be as crisp as the typography.
manifesto type treatment
TransitIons
buttons
Headlines
